Privacy Policy

Last modified: April 30, 2026

This policy applies to all information collected or submitted on Toward's website and our apps for iPhone, iPad, and any other devices and platforms.

We take your privacy seriously. We only collect basic information about how you use Toward so we can make it better. Collected information is anonymized, cannot be tied to your identity, and it is not shared with or sold to third parties.

Information we collect

We do not collect, store, or analyze any user-generated content you create within the app — your tasks, habits, notes, and any other content you add to Toward is your own and never visible to us.

Analytics

We use anonymized data from Apple (privacy policy) and Mixpanel (privacy policy) to understand how you use Toward. This data may include:

• Your usage of Toward and its features

• Your app preferences (preferred notification times, weather visibility, etc.)

• Your device type (iPhone, iPad, etc.) and operating system

• Your Toward subscription information (if you're a subscriber)

Mixpanel uses your IP address to derive an approximate location (city, region, and country) for analytics purposes. However, your IP address is not retained or used for any other purpose, and we do not receive your IP address or precise location.

Apple separately provides us with anonymized aggregate diagnostics and crash reports through App Store Connect. This data is collected and aggregated by Apple, not by us, and is governed by Apple's Privacy Policy.

Location

If you enable weather in Toward, the app requests access to your device's location to fetch current weather conditions via Apple's WeatherKit service. Your location is used only to retrieve a forecast and is never stored or transmitted to us. Apple's handling of WeatherKit data is governed by Apple's Privacy Policy. You can disable location access at any time in iOS Settings → Privacy & Security → Location Services → Toward.

Calendar

If you grant calendar access, Toward reads your calendar events on-device to display them alongside your tasks. Toward never transmits your calendar data off your device. You can revoke calendar access at any time in iOS Settings → Privacy & Security → Calendars → Toward.

Notifications

Toward may send you local notifications for task reminders and ritual check-ins if you grant permission. These notifications are generated entirely on your device. No notification content is transmitted to us. You can manage notification permissions in iOS Settings → Notifications → Toward.

Payments and subscriptions

We use Apple as the payment provider for all in-app purchases and subscriptions. Apple handles all billing, payment information, and refunds, and we never receive your payment details.

We use RevenueCat to manage trial periods and paid subscriptions. RevenueCat receives your purchase history — which subscriptions you have, when they were purchased, and their renewal status — associated with a randomly generated identifier. This identifier is not linked to your name, email, or Apple ID, and RevenueCat cannot identify you. RevenueCat's Privacy Policy can be found here.

Email

If you email us at hello@toward.day for support or feedback, we retain the message and your email address so we can respond and reference past conversations. Your email address will never be used for marketing and will not be shared with third parties.

How we use information

We use the information we collect to operate and improve Toward, our website, and customer support.

We do not share your personal information with outside parties except to the extent necessary to accomplish Toward's core functionality, as described above.

We may share aggregate statistics with outside parties — for example, general information about feature usage rates — but never in a form that could identify any individual user or device.

In the future, we may sell, merge with, or partner with other businesses. In such transactions, anonymized user information may be among the transferred assets.

Apple's services

Toward uses the following Apple services, each governed by Apple's Privacy Policy:

• iCloud / CloudKit (private database) — syncs your planning data across your own devices. Your data is stored in your personal iCloud account; we do not have access to it.

• WeatherKit — provides weather forecasts based on your device's location.

• EventKit — reads your calendar events for display on-device.

• App Store Connect — provides us with anonymized aggregate diagnostics and any App Store reviews you choose to leave.

• TestFlight — if you participate in beta testing, Apple shares your tester email address, device information, and any feedback or screenshots you submit, in accordance with Apple's TestFlight terms.

Accessing and deleting your data

• Local data — Deleting the Toward app from your device removes all locally stored data.

• iCloud data — To remove synced data from iCloud, go to Settings → [Your Name] → iCloud → Manage Account Storage → Toward → Delete Data.

• Analytics and subscription data — To request deletion of your anonymous analytics, subscription records, or email correspondence, contact us at hello@toward.day with the device on which you use Toward, and we will arrange deletion within 30 days.

California residents (CCPA)

We comply with the California Consumer Privacy Act. The categories of information we may collect include anonymous device identifiers, usage and analytics data, and subscription-related data through Apple and RevenueCat. We do not sell personal information.

If you are a California resident, you have the right to know what personal data we collect and how it is used, request deletion of your personal data, opt out of the sale or sharing of personal data (we do not sell or share personal data for cross-context behavioral advertising), and be free from discrimination for exercising your privacy rights. To exercise any of these rights, contact us at hello@toward.day.

European Union Residents (GDPR)

Our legal basis for processing anonymous analytics data is your consent, which you may withdraw at any time by contacting us at hello@toward.day or by requesting deletion of your analytics data. For location and calendar data, processing is based on your explicit consent given through the iOS permission system, which you can withdraw at any time through your device settings. For subscription and purchase data, our legal basis is the performance of our contract with you (delivering the subscription you purchased).

If you are an EU resident, you have the right to access the personal data we hold about you, request correction of inaccurate data, request erasure of your data, receive your data in a portable format, restrict or object to processing, and lodge a complaint with your local data protection authority. To exercise any of these rights, contact us at hello@toward.day.

International transfers

Your data may be processed, stored, and used outside of the country in which you are located, including in the United States where Mixpanel and RevenueCat are based. Data privacy laws vary across jurisdictions, and different laws may be applicable to your data depending on where it is processed.

Children's privacy

Toward is not designed specifically for or aimed at children. We do not knowingly collect personal information from children under the age of digital consent applicable in their jurisdiction (typically 13 in the United States and Canada, and 13 to 16 in the European Union depending on member state).

Changes to this policy

We may update our Privacy Policy periodically. If we make any material changes to our collection or usage of your anonymized data, we will notify you through the App or by other means, as required by law. We'll also update this page with the changes and update the modification date above.

By using Toward, you agree to the collection and use of information in accordance with this policy.

Contact

Questions about this privacy policy? Reach us at hello@toward.day.